The 2008 BMW 7-Series 760Li is a full-size premium luxury sedan with a starting MSRP of $122,600. It is available with a 6.0-liter, 360-horsepower V-12 engine with rear-wheel drive. The BMW Individual Composition offers premium customized touches of luxury with distinctive paints and premium interior accommodations for the 2008 BMW 7-Series 760Li.

Key features of the 2008 BMW 7-Series 760Li include iDrive system; active cruise control, Bluetooth connectivity, voice activation system, navigation system, LCD displays and an on-board computer. Convenience features include AM/FM stereo with 10 speakers, subwoofers and single CD player, Nasca leather upholstery and leather trim, power tilt/telescope multi-function steering wheel, 10-way power front comfort seats with 4-way lumbar support, ventilated front seats, heated front and rear seats, power 2-way moonroof, remote-operated window and moonroof, dual-zone automatic climate control, remote trunk release, vehicle

Standard safety features of the 2008 BMW 7-Series 760Li include full cabin curtain-style head protection airbags, front-impact airbags, front knee airbags, front occupant side-impact airbags, safety belt pretensioners, central locking system, adaptive brake lights, BMW's advanced safety system, front and rear Head Protection System (HPS), Active Roll Stabilization (ARS), Anti-lock Brake System (ABS) with dynamic brake control and Electronic Brake-force Distribution (EBD), traction control, dynamic stability control, rollover protection system, central locking system, Automatic-Locking Retractors (ALR) for LATCH attachments; impact sensors, Coded Driveaway Protection, remote keyless entry, security alarm system, remote trunk opening and BMW Assist with Bluetooth wireless technology.

The 2008 BMW 7-Series 760 Li receives a suite of premium benefits, at no cost, for four years. They include a 4-year/50,000-mile warranty; a 4-year/50,000-maintenance program; 4-year/unlimited mileage roadside assistance and 4-year/unlimited mileage BMW assist safety plan.