The BMW 3 Series' reputation as the world's most popular range of sport sedans remains undisturbed. A successor to the BMW 1600, the 3 Series was one of the first compact sedans to offer the performance of a sports car; even today it continues to provide the benchmark in sport sedans. Additions for this year include a convertible with a hardtop option and an all-wheel-drive (AWD) sedan. The coupe has been redesigned with an AWD configuration. This is how the lineup now reads: Sedan 328i and coupe 328i; all-wheel-drive in 328xi and 335i models, an AWD 335xi sedan, and a two-door convertible in 328i or 335i versions, both of which are mid-season additions. Wagons are available as 328i and 328xi.

The BMW 3 Series has always delivered an impressive balance between ride quality and handling. Standard across all models is a 3.0-liter, in-line, six-cylinder engine. The 328i and 328xi produce 230 horsepower; while the turbo-charged 335i and 335xi give 300 horsepower. A six-speed manual transmission comes standard, while a six-speed Steptronic automatic is optional. This model offers fuel economy of 20 mpg in the city and 29 mpg on the highway. The greatness of the BMW 3 Series lies in its handling and control, both of which are enhanced by the superior technology of the suspension, steering and brakes. With a road feel that few others can match; an engine that loves to rev; and electronic wizardry, the 3 Series adds up to a truly exhilarating driving experience.

The 3 Series has BMW's signature double-kidney grille and the classic sculpted look of other BMW models. Clear-lens, xenon swivel headlights sit round the front corners. The interiors are designed for maximum comfort, with superb build quality, supportive seats, a simple dash and neat analog gauges. A keyless, multifunctional remote with a start/stop push-button feature has to be inserted into the dash to start the engine. The BMW 3 Series sport sedans are characterized by high-technology features like the iDrive, which can be quite difficult to operate. They are also priced much higher than other sedans in the same segment.

Standard on all BMW 3 series models are anti-lock brakes; traction and anti-skid control; and front side air bags. Side air bags are standard on all except the convertibles. BMW's active steering is now standard on all rear-wheel-drive models.