Ford redesigned the F-150 pickup truck for 2004. Since then, the model lineup has expanded with new trim levels, variations and specialty models, all featuring subtle improvements in the exterior and interior. For 2008, several new options and packages have been added. The full-size F-150 truck competes with the Chevrolet Silverado, Dodge Ram and Toyota Tundra pickups, but continues to be one of America's most popular new vehicles. Five trim levels are offered: XL, STX, XLT, FX4 and Lariat. They come in regular cab, super cab and super crew cab body styles. Also available are the special King Ranch and Harley Davidson packages. A new Lariat package, Lariat Limited, features 22-inch wheels, a billet-style grille, stainless steel running boards and exclusive upholstery.

The Ford F-150 comes with three engine choices: a standard 4.2-liter V-6 that produces 202 horsepower; a 4.6-liter V-8 that produces 231 horsepower; and an optional 5.4-liter V-8 with an output of 300 horsepower. The V-6 comes standard with a five-speed manual; all other variants are equipped with a four-speed automatic transmission. Four-wheel-drive models have a floor-mounted transfer case lever that permits shifting in and out of 4WD High on the move.

Some Ford F-150 styling touches are borrowed from Ford's handsome super-duty pickups, particularly the downward drop in the forward door windows, the high beltline, square nose and large big-rig grille opening. The front fascia stylishly wraps around the fenders. The body side and cargo box sheet metal are chiseled up to the tailgate, making the F-150 look upscale and appealing. The F-150 grilles are trapezoidal. The Lariat trim level receives a chrome surround and honeycomb insert. At every level there is an attention to detail that makes this truck a pleasure to own and operate. Giant exterior mirrors allow an excellent rearward view; a set of overhead storage bins snap into rails; five different sets of bins are available, as well as overhead entertainment systems and other specialty items for this rail system.

Safety features that come standard include dual frontal air bags designed to deploy according to the severity of a crash. Seatbelts are equipped with pretensioners and energy-management retractors. The Ford F-150 earned a five-star safety rating from the NHTSA in frontal crash testing; and a 'good' rating in offset crash testing by the Insurance Institute for Highway Safety.