Toyota is the leading automotive brand founded by Japanese vehicle manufacturer, Toyota Motor Corporation. In 1936, while still a department of Toyota Industries, it created its first passenger car (the Toyota AA). Toyota Motor Corporation was founded in 1937 by Kiichiro Toyoda, as a spin-off from his father's company Toyota Industries, to create automobiles. During World War II, the company was dedicated to truck production for the Imperial Japanese Army. After the war, commercial passenger car production started in 1947 with the model SA. In 1950, a separate sales company, Toyota Motor Sales Co., was established (which lasted until July 1982). In April 1956, the Toyopet dealer chain was established. The following year, the Toyota Crown became the first Japanese car to be exported to the United States and Toyota's American and Brazilian divisions.

As a result of the oil crisis, in 1973, consumers in the US market started opting for small cars with better fuel economy. American car manufacturers were considering small economy cars to be an "entry level" product, and their small vehicles were not made to a high level of quality in order to keep the price low. But the Japanese customers had a long-standing tradition of demanding small fuel-efficient cars that were manufactured to a high level of quality. Because of this, companies like Toyota, Honda, and Nissan established a strong and growing presence in North America in the 1970s. Since the second half of 2007, Toyota stands as the World's largest automaker, ahead of the United States based General Motors. It is the only car manufacturer to appear in the top 10 of the BrandZ name recognition ranking. On 31st October, 2007, Toyota marked its 50th anniversary in the USA, producing durable, reliable and quality Cars, Trucks, SUVs and Hybrids.

The latest Toyota line-up includes: Avalon, Camry, Camry Solara, Corolla, Matrix, Prius, Yaris, Tacoma, Tundra, 4Runner, FJ Cruiser, Highlander, Land Cruiser, RAV4, Sequoia and Sienna. Avalon


2008 Toyota Avalon
The 2008 Toyota Avalon (starting at $27,075) is a premium, midsize sedan available in XL, Touring, XLS and Limited models. The Avalon offers enhanced performance from a new six-speed automatic transmission and revised brake system. Modified exterior styling and new, luxury upgrades make it even more desirable among mid-sized sedans.

2009 Toyota Camry
Toyota Camry continues to be America's number one selling car. The 2009 Toyota Camry (starting at $18,720) is offered in Camry, LE, SE, XLE, and Hybrid models. The new 2009 Camry shows Toyota's aerodynamic styling with more vitality. Its cabin is attractive, functional and as refined as anything in its class.

Toyota Camry Solara
The Toyota Camry Solara (starting at $19,970) is available in coupe and convertible. The Camry Solara has received extensive upgrades during the last model year. The Camry Solara is offered in SE coupe, sport coupe, SLE coupe and SLE convertibe. All models feature eye-catching LED taillights and a standard rear spoiler that accentuates the sporty profile.

2009 Toyota Corolla
The 2009 Toyota Corolla (starting at $15,250) is offered in five trims - Corolla, Corolla LE, Corolla XLE, Corolla S and Corolla XRS. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning the distinction of being one of the most trusted cars in America.

2009 Toyota Matrix
The 2009 Toyota Matrix (starting at $16,190) is redesigned for getting more power and slightly changed styling. Like the 2003-2008 generation Matrix, this is essentially a tall-body wagon version of Toyota's Corolla compact sedan. Three Matrix models - Matrix, Matrix S and Matrix XRS - are available, all with a 4-cylinder engine.

2008 Toyota Prius
The 2008 Toyota Prius (starting at $21,100) is the world's bestselling gas-electric hybrid vehicle. It provides even better value with additional option packages. Toyota has increased the availability of Prius as a result of increasing concern over high fuel prices. Prius delivers sound fuel efficiency, without compromising on performance or comfort. It is offered as the Prius and the Touring models.

2008 Toyota Yaris
The 2008 Toyota Yaris (starting at $11,350) brings a high level of refinement, sophistication to the entry subcompact segment. The most affordable passenger car in the Toyota model lineup, Yaris is available in four-door Sedan and three-door Liftback models. The available trims are - Liftback, Liftback S, Sedan and Sedan S.

2008 Toyota Tacoma
The 2008 Toyota Tacoma (starting at $14,280) is the bestselling pickup truck in the midsize segment. It comes equipped with some of the most sophisticated dynamic control technology in its class. The Tacoma offers four-cylinder and V-6 engines, 4x2 and 4x4 drivetrains. The popular PreRunner models combine the 4x2 drivetrain with the 4x4's raised riding stance and styling. It is offered as regular cab, access cab, double cab and X-Runner models.

2008 Toyota Tundra
The 2008 Toyota Tundra (starting at $22,290) earns the reputation of being the 2008 Motor Trend Truck of the year. It is offered in regular cab, double cab and crewmax models. It sets a new standard in the full-size pickup truck segment for performance, capability, standard safety features and styling.

2008 Toyota 4Runner
The 2008 Toyota 4Runner (starting at $28,015) is a midsize sport utility vehicle available with a choice of V6 and V8 engines. Standard roll-sensing side-curtain air bags are added in 2008 to the existing wide range of safety equipment. It comes in three trims: SR5, Sport Edition and Limited. The fourth-generation Toyota 4Runner combines off-road competence with high standards for everyday driving comfort, refinement and safety.

2008 Toyota FJ Cruiser
The 2008 Toyota FJ Cruiser (starting at $22,545) is an SUV combining off-road legacy with distinct heritage design. This upscale SUV gains standard, front seat-mounted side air bags and first- and second-row side-curtain air bags in the 2008 model year. It is offered in two-wheel-drive and four-wheel-drive configurations.

2008 Toyota Highlander
The 2008 Toyota Highlander (starting at $27,300) is a midsize SUV redesigned for the 2008 model year. The Highlander provides a variety of benefits over Toyota's more traditional SUVs, such as better handling, less cabin noise, improved crashworthiness and easier entry and exit for passengers. The new Highlander is a bit larger and features updated styling, a more powerful V6 engine and new features. It comes in five trims - Highlander, Sport, Limited, Hybrid and Hybrid Limited.

2008 Toyota Land Cruiser
The 2008 Toyota Land Cruiser (starting at $63,200) is the sports utility vehicle with incredible reputation for quality, durability and reliability. It is offered in a single well-appointed trim and offers more comfort, sophistication and value than ever before.

2008 Toyota RAV4
The 2008 Toyota RAV4 (starting at $21,250) is among the most versatile, compact crossover-type SUVs. The 2008 RAV4 is offered in three distinct trims - Base, the performance-oriented Sport, and top-of-the-line Limited. It comes with a choice of four-cylinders and a V-6 engine.

2008 Toyota Sequoia
2008 Toyota Sequoia (starting at $34,150) features a new body, new interior, new chassis, and an available new 5.7-liter V-8 engine combined with a six-speed transmission. It comes with an increased focus on efficiency, performance and driver/passenger comfort. It is offered in Sequoia SR5, Sequoia Limited and Sequoia Platinum models.

2008 Toyota Sienna
The 2008 Toyota Sienna (starting at $24,340) features the highest quality and safety standards of the Toyota brand and offers one of the only all-wheel-drive family vans on the market. The wide choice of model grades, combined with extensive standard equipment and thoughtful features make Sienna a van of outstanding value. The Sienna is offered in four trims - CE, LE, XLE and the top-of-the-line Limited.